ROJO is an independent specialty coffee shop based in Melbourne, Australia. Inspired by minimalism, modern urban culture, and the warmth of shared moments, it caters to a young and creative audience — students, freelancers, and professionals who care as much about the visual experience as they do about taste.

The name ROJO — meaning “red” in Spanish — reflects the warmth of human connection and the vibrant, expressive spirit of the brand. The visual identity is built on contrast: bold, structured typography paired with hand-drawn illustrations and playful graphic accents. A warm and saturated shade of red adds emotional depth and consistency across all brand touchpoints. The typography system combines a friendly, rounded display font with a clean modern grotesque to balance personality with clarity.

The visual identity features a custom illustrated red panda — a perfect embodiment of ROJO. Warm, curious, and full of personality, it brings a sense of friendliness and approachability to the brand. The hand-drawn style adds character and a human touch, making ROJO instantly recognizable across merchandise, packaging, and digital assets.