Brand Identity for ORNA
Brand Identity for ORNA
Brand Identity for ORNA
ORNA is a modern online store specializing in premium, eco-friendly Christmas ornaments. Each piece is thoughtfully designed with a focus on minimalism, uniqueness, sustainability, and timeless aesthetics. ORNA ornaments are more than just decorations, they are symbols of cherished memories and joyful celebrations.
ORNA is a modern online store specializing in premium, eco-friendly Christmas ornaments. Each piece is thoughtfully designed with a focus on minimalism, uniqueness, sustainability, and timeless aesthetics. ORNA ornaments are more than just decorations, they are symbols of cherished memories and joyful celebrations.
ORNA is a modern online store specializing in premium, eco-friendly Christmas ornaments. Each piece is thoughtfully designed with a focus on minimalism, uniqueness, sustainability, and timeless aesthetics. ORNA ornaments are more than just decorations, they are symbols of cherished memories and joyful celebrations.



As the designer for ORNA, the goal was to create an identity that seamlessly blends modern aesthetics with the warmth of holiday traditions. The design concept draws inspiration from the natural shapes of ornaments and the simplicity of minimalism. The overall design is rooted in the idea of "less is more", emphasizing thoughtful simplicity and celebrating the meaningful connections that ORNA ornaments bring to the holiday season.
As the designer for ORNA, the goal was to create an identity that seamlessly blends modern aesthetics with the warmth of holiday traditions. The design concept draws inspiration from the natural shapes of ornaments and the simplicity of minimalism. The overall design is rooted in the idea of "less is more", emphasizing thoughtful simplicity and celebrating the meaningful connections that ORNA ornaments bring to the holiday season.
As the designer for ORNA, the goal was to create an identity that seamlessly blends modern aesthetics with the warmth of holiday traditions. The design concept draws inspiration from the natural shapes of ornaments and the simplicity of minimalism. The overall design is rooted in the idea of "less is more", emphasizing thoughtful simplicity and celebrating the meaningful connections that ORNA ornaments bring to the holiday season.



The name "ORNA" is inspired by the word "ornaments," reflecting their mission to bring beauty and elegance to holiday decor. The logo draws inspiration from the first letter "O," which resembles a Christmas ornament in the shape of a bauble. The chosen color palette for the logo—red, yellow, green, and blue—creates a festive and approachable aesthetic, aligning well with the theme of Christmas and holiday celebrations. The overall design is styled in an imperfect organic aesthetic, mimicking cut-out letters from construction paper and reflecting simplicity and authenticity.
The name "ORNA" is inspired by the word "ornaments," reflecting their mission to bring beauty and elegance to holiday decor. The logo draws inspiration from the first letter "O," which resembles a Christmas ornament in the shape of a bauble. The chosen color palette for the logo — red, yellow, green, and blue, creates a festive and approachable aesthetic, aligning well with the theme of Christmas and holiday celebrations. The overall design is styled in an imperfect organic aesthetic, mimicking cut-out letters from construction paper and reflecting simplicity and authenticity.
The name "ORNA" is inspired by the word "ornaments," reflecting their mission to bring beauty and elegance to holiday decor. The logo draws inspiration from the first letter "O," which resembles a Christmas ornament in the shape of a bauble. The chosen color palette for the logo — red, yellow, green, and blue, creates a festive and approachable aesthetic, aligning well with the theme of Christmas and holiday celebrations. The overall design is styled in an imperfect organic aesthetic, mimicking cut-out letters from construction paper and reflecting simplicity and authenticity.



The use of the Grandstander Typeface perfectly aligns with the brand's vision of combining minimalism, modernity, and a festive spirit. The typeface complements the minimalist ornament designs by providing a friendly, celebratory tone that doesn’t overpower but instead enhances the brand’s visual storytelling.
The use of the Grandstander Typeface perfectly aligns with the brand's vision of combining minimalism, modernity, and a festive spirit. The typeface complements the minimalist ornament designs by providing a friendly, celebratory tone that doesn’t overpower but instead enhances the brand’s visual storytelling.
The use of the Grandstander Typeface perfectly aligns with the brand's vision of combining minimalism, modernity, and a festive spirit. The typeface complements the minimalist ornament designs by providing a friendly, celebratory tone that doesn’t overpower but instead enhances the brand’s visual storytelling.






To complement ORNA’s minimalist and modern identity, the packaging was designed to reflect the brand's commitment to sustainability, elegance, and functionality. The packaging is crafted from recyclable kraft cardboard, emphasizing ORNA’s eco-conscious values. Inside, ornaments are secured with soft shredded paper, ensuring safe transportation while reducing environmental impact.
The standout feature of each box is a hand-drawn illustration that reflects the specific ornament inside. These illustrations are designed with precision and care, emphasizing the unique shapes, textures, and character of each piece. All packaging elements are designed with a two-language approach, integrating English and French text with equal prominence. From the front-facing product description to care instructions on the bottom, the typography is clean and legible, ensuring accessibility for all Canadian customers.
To complement ORNA’s minimalist and modern identity, the packaging was designed to reflect the brand's commitment to sustainability, elegance, and functionality. The packaging is crafted from recyclable kraft cardboard, emphasizing ORNA’s eco-conscious values. Inside, ornaments are secured with soft shredded paper, ensuring safe transportation while reducing environmental impact.
The standout feature of each box is a hand-drawn illustration that reflects the specific ornament inside. These illustrations are designed with precision and care, emphasizing the unique shapes, textures, and character of each piece. All packaging elements are designed with a two-language approach, integrating English and French text with equal prominence. From the front-facing product description to care instructions on the bottom, the typography is clean and legible, ensuring accessibility for all Canadian customers.
To complement ORNA’s minimalist and modern identity, the packaging was designed to reflect the brand's commitment to sustainability, elegance, and functionality. The packaging is crafted from recyclable kraft cardboard, emphasizing ORNA’s eco-conscious values. Inside, ornaments are secured with soft shredded paper, ensuring safe transportation while reducing environmental impact.
The standout feature of each box is a hand-drawn illustration that reflects the specific ornament inside. These illustrations are designed with precision and care, emphasizing the unique shapes, textures, and character of each piece. All packaging elements are designed with a two-language approach, integrating English and French text with equal prominence. From the front-facing product description to care instructions on the bottom, the typography is clean and legible, ensuring accessibility for all Canadian customers.































