Brand Identity for Spring Drink
Brand Identity for Spring Drink
Brand Identity for Spring Drink
Spring Drink is a conceptual beverage brand focused on clean, refreshing carbonated drinks infused with natural fruit juices. The brand is positioned around simplicity, lightness, and a connection to nature, offering a modern alternative to traditional sugary beverages.
Spring Drink is a conceptual beverage brand focused on clean, refreshing carbonated drinks infused with natural fruit juices. The brand is positioned around simplicity, lightness, and a connection to nature, offering a modern alternative to traditional sugary beverages.
The goal of this project was to introduce three new flavours — banana, strawberry, and lime — and position the product as a fresh, easy-to-enjoy drink suited for outdoor activities and everyday moments.
I developed the packaging design alongside supporting cross-channel visuals to ensure a cohesive brand presence across touchpoints.
The goal of this project was to introduce three new flavours — banana, strawberry, and lime — and position the product as a fresh, easy-to-enjoy drink suited for outdoor activities and everyday moments.
I developed the packaging design alongside supporting cross-channel visuals to ensure a cohesive brand presence across touchpoints.
The design direction is rooted in minimalism, using a clean and restrained visual language to communicate product clarity and quality. The concept reflects the idea of blending natural fruit juice with carbonated water, visually expressed through simple compositions and soft color cues tied to each flavour.
The packaging focuses on essentials only, highlighting natural ingredients while intentionally avoiding visual clutter. This approach reinforces the product’s positioning as a light, refreshing beverage without preservatives or artificial components.
The design direction is rooted in minimalism, using a clean and restrained visual language to communicate product clarity and quality. The concept reflects the idea of blending natural fruit juice with carbonated water, visually expressed through simple compositions and soft color cues tied to each flavour.
The packaging focuses on essentials only, highlighting natural ingredients while intentionally avoiding visual clutter. This approach reinforces the product’s positioning as a light, refreshing beverage without preservatives or artificial components.
The design direction is rooted in minimalism, using a clean and restrained visual language to communicate product clarity and quality. The concept reflects the idea of blending natural fruit juice with carbonated water, visually expressed through simple compositions and soft color cues tied to each flavour.
The packaging focuses on essentials only, highlighting natural ingredients while intentionally avoiding visual clutter. This approach reinforces the product’s positioning as a light, refreshing beverage without preservatives or artificial components.
The design direction is rooted in minimalism, using a clean and restrained visual language to communicate product clarity and quality. The concept reflects the idea of blending natural fruit juice with carbonated water, visually expressed through simple compositions and soft color cues tied to each flavour.
The packaging focuses on essentials only, highlighting natural ingredients while intentionally avoiding visual clutter. This approach reinforces the product’s positioning as a light, refreshing beverage without preservatives or artificial components.
