This project explores a campaign-style concept that pairs designer eco-leather bags with animals to create distinctive and engaging social media visuals.

The concept focuses on combining the bags with different animals to introduce contrast, character, and a sense of personality, making each visual feel more expressive and memorable while maintaining a consistent overall direction.

Visuals were created featuring each pairing, then brought to life through motion and edited into short-form videos for social media use. The approach is designed as a series, where each variation introduces a new mood while staying within a cohesive visual language.